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The Solution |
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One of the greatest challenges in developing an online identity for one of the world's largest corporations was communicating with officers around the globe and garnering support for the right creative direction. Developing the Amerada Hess site demanded a solid process because the project involved designing for the approval of many Amerada Hess officers in several international locations. To turn the potential liability of a large, multi-departmental, geographically diverse committee into a strength, Xtential turned to technology and improved the way they do business.
Through improvements now established on the Xtential intranet, our online development tool, we were able to present original designs and almost instantaneously gather and record the opinions of Amerada Hess executives on every discernible matter from color choice to copy. Every suggestion and every improvement was attributed, and the project leaders benefited from the diversity of opinions. Worldwide collaboration enabled us to create the right corporate image for Amerada Hess on the World Wide Web.
Beyond providing easily accessible and valuable information about Hess, beyond designing eye-catching pages, we wanted to drive traffic to the site. Hess Toy Trucks had been offered at retail locations since 1967, and when we learned that they sold out well in advance of Christmas, we knew we had a hook.
By understanding Amerada Hess as a company and adopting its motto "Good isn't good enough," Xtential was able to successfully brand the company on the Web. Turning challenge into a success is what we are all about. It's no wonder that we are known as the "Dream Team" at Amerada Hess corporate headquarters. |
